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GLRPPR Sector Resource: Competition and norms: A self-defeating combination?

Title:
Competition and norms: A self-defeating combination?

Abstract:
This paper investigates the effects of information feedback mechanisms on electricity and heating usage at a student hall of residence in London. In a randomised control trial, we formulate different treatments such as feedback information and norms, as well as prize competition among subjects. We show that information and norms lead to a sharp -- more than 20% - reduction in overall energy consumption. Because participants do not pay for their energy consumption this response cannot be driven by cost saving incentives. Interestingly, when combining feedback and norms with a prize competition for achieving low energy consumption, the reduction effect -- while present initially -- disappears in the long run. This could suggest that external rewards reduce and even destroy intrinsic motivation to change behaviour.

To obtain a copy of this paper, contact your local library.

URL:
http://dx.doi.org/10.1016/j.enpol.2016.06.001

Source:
Energy Policy, 96, 504–523

Resource Type:
Article/report

Date of Publication:
2016

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).

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