GLRPPR Sector Resource: Beyond the CFL: Winning Images for Energy Efficiency
Beyond the CFL: Winning Images for Energy Efficiency
Which images work best to get people excited about energy efficiency? More importantly, what kind of images inspire people to take action to save energy and support policies that drive energy savings? Resource Media's research into energy efficiency visuals suggests several strategies to make energy efficiency imagery more appealing, inspiring and engaging.
The research demonstrates that:
- Visuals are a powerful way to motivate people to take action in support of energy efficiency--whether through improvements in their own home, or through support for policies.
- The best images are those that show real people doing tangible things to save energy in their homes and businesses.
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