GLRPPR: Sector Resources: Documents: Nonprice incentives and energy conservation
 
Great Lakes Regional Pollution Prevention Roundtable
Promoting Pollution Prevention Through Information Exchange
   
HOME
About Us
Blog
E-Mail This Page
Feedback
Membership
Resources
Calendar
Contacts
Funding Opps
Newsletter
News
Sector Resources
Topic Hubs™
Services
Conferences & Training
Webinars
Ask a Librarian
Mailing List

GLRPPR Sector Resource: Nonprice incentives and energy conservation

Title:
Nonprice incentives and energy conservation

Abstract:
We investigate the effectiveness of nonprice incentives to motivate conservation behavior. We test whether tailored information about environmental and health damages produces behavior change in the residential electricity sector. In a randomized controlled trial with real-time appliance-level energy metering over 8 mo, we find that environment and health-based information strategies outperform monetary savings information to drive energy conservation. Environment and health-based messages, which communicate the environmental and public health externalities of electricity production--such as pounds of pollutants, childhood asthma, and cancer--motivated 8% energy savings versus control. This strategy was particularly effective on families with children, who achieved 19% energy savings. However, we do not study the persistence of these behavioral changes after the conclusion of the study.

URL:
http://dx.doi.org/10.1073/pnas.1401880112

Source:
Proceedings of the National Academy of Sciences

Resource Type:
Article/report

Date of Publication:
December 5, 2014

Associated Sectors:

GLRPPR is a member of the Pollution Prevention Resource Exchange, a national network of regional information centers: NEWMOA (Northeast), WRRC (Southeast), GLRPPR (Great Lakes), ZeroWasteNet (Southwest), P2RIC (Plains), Peaks to Prairies (Mountain), WSPPN (Pacific Southwest), PPRC (Northwest).

P2Rx

One East Hazelwood Drive; Champaign, IL; 61820; (800) 407-0261; glrppr@glrppr.org