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GLRPPR Sector Resource: Americans' Actions to Limit Global Warming in April 2013

Americans' Actions to Limit Global Warming in April 2013

In this national survey, we investigated four types of climate and energy-related behavior -- consumer, civic, household and transportation (energy use), and communication. This report focuses on the first three types. Consumer behavior has become an important way Americans express their values and concerns, leading to new products and services, creating and destroying markets, and influencing the policies and actions of companies large and small. As citizens, Americans also express their values and concerns to political and opinion leaders and government officials, thereby influencing public policies and decision-making, from the local to global scales. In this study, we also report key indicators of household and transportation energy use -- how Americans use energy at home and on the road. The final category of behavior -- communication -- will be the sole focus of a subsequent report.


Yale Project on Climate Change Communication

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