GLRPPR Sector Resource: Green Evolution: Managing the Risks, Reaping the Benefits
Green Evolution: Managing the Risks, Reaping the Benefits
Many sustainability efforts can more than pay for themselves, both financially and with image-building benefits, according to an increasing number of
organizations. Some of the most fertile areas of potential payback involve lowering energy and water use, and adopting product lifecycle analyses. Each offers ways to cut costs while reducing greenhouse gas emissions and oil dependency. At the country level, meanwhile, solid progress continues in reducing emissions, even without the headline-grabbing, internationally binding agreements of the sort that failed to emerge from the recent environmental conference in Copenhagen. To deliver on the promise,
however, most sustainability initiatives require a long-term, strategic view and some initial investment.
Wharton School of the University of Pennsylvania
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